Online Marketing Strategy

Is your website letting you down?
Implement these tactics for immediate ROI from your online assets! 

Be found by your next customer
Buyers are searching for suppliers online-and they start with search engines.  If you don't show up on the first page of a search you risk being missed by a ready-to-buy prospect. We use a number of tactics to get our customers on that first page and first line of a prospect's search including: 

• optimizing content to align with your next customer's search patterns 
• expanding your community of exposure using blogs, business directories, customer sites and more
• tracking and optimizing pay-per-click keywords and banner ads
• refreshing content on a regular basis (search engines love change)

Give your site a facelift

The online world is dynamic-your website needs to reflect that.  Web design should focus on usability, readability and stickiness. If your online presence has an out-of-date look it directly reflects the impression the visitor gets of your company. We make sure our clients' websites have:

• A modern, user-friendly design
• Complete consistency with off-line branding
• Plenty of options for visitors to identify themselves with commenting, rss feeds, e-newsletter sign-ups, downloads and more

Say it well and say it quickly!

It's a shame to lose your prospect after you get them to your site. But you have about 20 seconds to convince them to stay or they will move on to the next potential supplier. People don't read on the internet-they skim.  Craft your content accordingly:

• A picture says a thousand words
• Use your customer's language, not yours
• Demonstrate your prior customer successes   

Convert more prospects into revenue
All web visitors are potential customers somewhere down to the road. Find a way to communicate with them and keep them in your community of interest until they are ready to buy. Invite all visitors to allow you to say in touch with the following:

• Think large buttons, not small links
• Create easy ways for prospects to say they want you to keep in touch
• Ensure that hot prospects can raise their hands—view a webinar, schedule a demonstration, request a quote
• Let your prospects self-qualify by the type of contact form they submit

I would like to find out more about how motum b2b can help me with online strategy.

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